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Lotus contribution to ‘Fashion for ReliefTM Haiti’ confirmed at €1.4m

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It was announced this morning at the Geneva Motor Show that eight special edition ‘Naomi for Haiti’ Evoras have achieved in excess of €1.4m at auction.

As part of a collaboration with Naomi Campbell and the White Ribbon Alliance’s Fashion for Relief campaign, Lotus has designed and donated eight bespoke charity cars to help raise essential funds for mothers, children and babies struggling to survive in the aftermath of the tragic earthquake that hit the Caribbean country of Haiti on 12th of January.

Naomi commented on Lotus Cars’ contribution, “Lotus Cars has been Fashion for Relief’s biggest supporter and has been instrumental in helping us to raise crucial funds for The White Ribbon Alliance and its partners in Haiti who are working towards rebuilding the healthcare system for mothers and babies.

“To have Lotus on board supporting Fashion for Relief is very important to Sarah Brown, myself and everyone at The White Ribbon Alliance and we are truly very grateful.”

Lotus CEO, Dany Bahar said “It was a great pleasure for Lotus to work with Naomi and the White Ribbon Alliance for this excellent cause and we are delighted that by working with Naomi, our suppliers and the generosity of the bidders, we have been able to raise such a significant sum of money to help those in need during this difficult time.”

This exclusive special model was designed by Campbell and Lotus Design Chief Donato Coco and cooperation based on the fashion style of Campbell. Honor for supporting this project with Recaro seats, exclusive, of course, Naomi in its design.

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Written by youngmanmaster

March 10, 2010 at 9:42 pm

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