Chrysler, Dodge, Jeep® and Ram Truck Brands Offer New Merchandise Online

Auburn Hills, Mich., Feb 1, 2010 – Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck. If this sounds like you, and you have the desire to express yourself, the Chrysler, Dodge, Jeep and Ram Truck brands have a new shopping experience tailored to your needs.

Starting today, fans, enthusiasts and consumers can log on to the Chrysler, Dodge, Jeep or Ram Truck brand web sites to view the new clothing and accessories that are available for purchase.

“Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer,” said Olivier Francois, President and CEO – Chrysler Brand and Head of Marketing, Chrysler Group LLC. “Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style.”

The Chrysler Collection
Refined and stately, the “Chrysler Collection” features luxury gifts, accessories for travel and home, and fine clothing. Offering items that would fit perfectly in a home or office, the luxury gifts collection features items such as a solid mahogany humidor, a black leather portfolio and an elegant assortment of writing instruments. The travel and home collection offers distinct items tailored to the Chrysler brand customer such as a leather wine bottle carrier, a three-finger cigar case and a Blue and Café Brown leather tote from Clava®. Men’s and women’s cashmere sweaters are offered in the clothing boutique, which also includes oxford shirts for men and cozy jackets for women.